How we watch our members

To ensure the integrity of the Seal, and help protect the consumer, all Customer Friendly merchant members are required to maintain a high level of customer service in their organization. This includes handling customer complaints in a timely and courteous manner; responding to inquires as fast as possible; offering multiple contact methods on the website, like Live Chat or a toll-free number. There are many ways merchants can stand-out and offer a high level of service. That’s what Customer Friendly members are expected to do.

Complaints & Resolution


When a member falls short of a customer’s expectation, they will be able to report the incident to us, using our complaint form.  If the complain is a reasonable customer service issue, the merchant will be notified that there is a complaint. At that point the merchant will be asked to settle the complaint. CustomerFriendly.org in no way acts as a mediator for either party, and has no legal influence on the incident. We are simply passing the report on. If a merchant receives more than three complaint reports in a single month, they will be removed from the directory, and will be required to remove the Site Seal from their website and promotional materials. Please see our Terms & Conditions for more information on complaints and resolutions.

How the Site Seal Works

When a merchant becomes a Customer Friendly merchant member, they recieve special html code to display the Seal on their website. When someone visits their site they can click on the seal to see that the merchant is a verified member. They can also click on a link to file a complain if need be.

The Customer Friendly Site Seal